Beyond IT - Pushing Your Competitive Edge

Onno W. Purbo

Synopsis:
Used to be a lecturer in electrical engineering department at ITB. Now live as an independent IT writer & work for the society. Has published hunderds of articles, papers as well as more than ten (10) books of which some are bestseller among Indonesian IT books. Has received five (5) national & international awards in the last five (5) years. Aim to see Indonesian becoming a knowledge based society.

Brief:
Most of the time, we always think make things work more efficient will win you the price. Make things more efficient will certainly speed things up & create more output for same period of time. Computer is well known to automate & make things more efficient especially routine works.

In a real life competition, for those who use computer daily, efficiency is less an issue. Pushing your competitive edge, ability to see things in different perspective, be creative, build your collective knowledge – all of these would be the main trust behind your company success. Those who have this ability driven by their knowledge assets would win the real life competition.

Managing Tacit / Implicit Knowledge, Explicit Knowledge & potential knowledge would enable one to set the right path in knowledge landscape gradually from unaware, random initiation, acceptance, building efficiency, controlled experimentation, adoption for effectiveness, focus on growth to reach the leardership in the society. Most of these subject is beyond IT & very abstract in nature.